Into the Great Internet Abyss

Updated: Feb 14


Being an independent musician and launching a music career (is that what this is?!) when you are completely anonymous is certainly a challenge, as I have been learning recently. (Boy, I just love to learn stuff!) It is even more challenging when you don’t play live, like me – at least not yet. How do you reach people and let them know about your work??

When the internet is your primary tool, it is a little bit like staring into the deep, black hole of an abyss, and wondering if anyone is out there. It is not enough to just sit back and wait for the world to find you. You have to reach out and look for them, too. That means: SOCIAL MEDIA and learning about internet marketing stuff. At least, it is one aspect of the process. So I have been spending a lot of my time lately linking and syncing and posting and sharing and doing my best to spread the word about Blisswave all over the web. I have been glued to my computer until my eyeballs have felt like they were about to fall out of my head. I have visited places online that I have never been before, I have caved in and joined Twitter for the first time (something I never thought I would do!) and even have my very first video posted on YouTube.

Will it work? I have no idea what will happen, or if I will be “successful” or not by my own definition of success. What I DO know is that whatever happens, it won’t stop me from ever playing or writing music. I will be doing that until I die. It is my joy in life, and that is all that really matters. Still, it would be nice if one day, my music could help me pay the bills! *sigh*. For now, it is simply a stepping stone, another chapter in an ongoing journey. As Ari Herstrand Tweeted recently, “Everyone started with zero fans”….we all need to start somewhere, and this is my somewhere….

#socialmedia #independentmusician #musiccareer #newmusicbusiness